Tim Montgomery writing in The Times July 29th 2013, proposes Five Ways to Widen the Tory Appeal and Win the next general election in 2015.
He assumes that by 2015, voters are likely to see the Tories as a party of deficit reduction, welfare control and Euro-scepticism. The party?s 2015 election campaign would then need to reinforce these strengths as well as counter an anticipated Liberal Democrat claim that, but for them in the Coalition, the Tories would have governed for the rich and powerful. Therefore, he suggests the five key pledges below for the next Tory manifesto which must also put concern for the lower-paid at its heart.
1. No more tax on petrol or home energy bills
2. A higher pension and a lower welfare cap.
3. Help for more first-time buyers to own their own home.
4. More apprenticeships for Britain?s youngest workers
5. A referendum on Britain?s membership of the EU.
These pledges are aimed at reaching more voters (e.g. private sector workers, home owners and the grey vote) than at the last election in 2010, while leaving the door open to the possibility of a second Lib-Dem Tory Coalition, instead of driving the Liberal Democrats into the arms of Labour.
The article also identifies other issues on which the Tories could still be vulnerable and which are generally the major concerns of voters such as the Economy, Health, Education and Immigration. However, on the major issue for the Conservative party itself (but not necessarily the voters) of an EU referendum , the author could be considered rather optimistic in suggesting that by 2015 it is likely that both Labour and the Liberal Democrats will have matched Mr Cameron?s EU referendum promise to ?trust the people?.
The risk still remains of the party descending into civil war over Europe e.g. if Mr Cameron has to compromise on his EU referendum pledge during Coalition negotiations in 2015. The Conservative party also needs to more clearly differentiate itself from UKIP by not linking the issue of uncontrolled immigration to membership of the EU.
Tags: Conservative Party, EU Referendum, Social Welfare, Welfare Benefits, Welfare Reform