Low Turnouts & Social Media

Why at a time of increasing disengagement from the political process in a democratic society, are British citizens in general not more actively encouraged, or indeed inspired in the case of the younger generation, to vote?
The latest example of likely low turnout from the effect of a lack of engagement with the British electorate, would seem to concern the new elections planned in November for Police & Crime Commissioners (PCCs) and for which the Electoral Reform Society is currently projecting a turnout of less than 20%.This would be even less than the poor turnout of 31% for the local elections in May, which itself was down from the 35% turnout in 2008 (see Electoral Commission report – 2012-english-locals-election-report-web).
The PCC election process, therefore, does not currently present a good example of local democracy in action unless actual voter turnout levels on the day prove otherwise. As for the May 2012 local government elections, however, should turnout again be poor the local electorate will still live with the ?democratic? outcome; they will keep their democratic right to choose to vote or not, irrespective of turnout levels.
This does not mean that low turnouts are acceptable in a democratic society and the question is how to improve matters and particularly for the younger generation? Social media springs to mind where 18 – 24 year olds are concerned and it has already been noted that twice as many of this generation have subscribed to Facebook as have registered to vote. It is interesting then to compare differing articles on Why social media will solve the problem of local voter apathy countered by why Social media cannot solve the problem of local disengagement.

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